Social Media Strategy

Your story
deserves
to be seen.

I help meaningful brands & founders build social media strategies that actually feel like them.

Shatice Brown
Social Media Strategy✦Content Strategy✦Community Management✦LinkedIn Growth✦Instagram✦TikTok✦Organic Growth✦Storytelling✦Content Creation✦Personal Branding✦ Social Media Strategy✦Content Strategy✦Community Management✦LinkedIn Growth✦Instagram✦TikTok✦Organic Growth✦Storytelling✦Content Creation✦Personal Branding✦

What I Do

Strategy, storytelling & clarity.

I help meaningful brands & founders build social media strategies that feel aligned, authentic and built to grow.

Most founders have something meaningful to say. They just have not found the right way to say it yet. The content feels off, the strategy feels random and nothing quite sticks.

That is where I come in.

I build strategies rooted in your story, your voice and the audience you actually want to attract. No generic templates. No posting for the sake of it. Just clear, intentional content that builds real trust and brings the right people to you.

How I Help

Three ways to work together.

01

Strategy Audit

LinkedIn · Instagram · TikTok

A deep dive into your current social media presence. You walk away with a clear picture of what is working, what is not and exactly what to fix.

02

Consulting Retainer

LinkedIn · Instagram · TikTok

Ongoing strategic support for founders building their presence. Monthly sessions, content direction, storytelling frameworks and growth strategy.

03

Content Sprint

LinkedIn · Instagram · TikTok

A focused 3 to 4 week working session where we build your content strategy, define your voice and create your first content batch together.

Add-On

UGC Creation

For brands who want content that sells without feeling like an ad. Available standalone or on top of any strategy package.

What People Say

Kind words from people I have worked with.

"Shatice always managed to find a unique way to tell her story. She is so innovative in her content, yet always it is so distinctly her style. She is someone you learn from, who pushes boundaries, who you can trust and rely on, but who is always keeping it fun and reminds you why you love to work on and with social media."

Julia Bell

Julia Bell

Global Social Media & Influencer Marketing Team Lead · Urban Sports Club

"Shatice built and implemented a TikTok strategy that not only boosted reach and engagement but also created a community that felt truly seen and heard. She has a remarkable ability to understand complex topics and translate them into easy, relatable content. Any team would be lucky to have someone with her dedication, creativity and heart."

Khang Vi Nguyen

Khang Vi Nguyen

Director of Creator Management & Strategy · Oceansapart

Services

Built around your story, not a template.

Three ways to work together, depending on where you are and what you need. All focused on one thing: building a social media presence that feels like you and brings the right people to you.

01

Strategy Audit

LinkedIn · Instagram · TikTok

You have been showing up online but something is not clicking. Maybe the growth is slow, the engagement feels flat or you cannot figure out why your content is not converting. The Strategy Audit gives you the clarity you have been missing.

I do a deep dive into your current presence, your content, your positioning and your audience, and come back with a clear honest picture of what is working, what is not and exactly what to do next.

What Is Included

Full profile and content audit Competitor and audience analysis Positioning and messaging review Strategic recommendations report 60 min debrief call
02

Consulting Retainer

LinkedIn · Instagram · TikTok

You know what you want to build but you need a strategic partner to help you get there. Someone who understands your brand, thinks alongside you and keeps your content focused and consistent month after month.

The Consulting Retainer gives you ongoing access to strategic support, content direction and growth thinking. We meet regularly, review what is working and keep refining your approach so your presence keeps growing in the right direction.

What Is Included

Monthly strategy sessions Content direction and feedback Storytelling framework Growth tracking and optimisation Async support between sessions
03

Content Sprint

LinkedIn · Instagram · TikTok

You need to get moving fast. Maybe you are launching something, rebranding or just tired of putting content off because the strategy never felt right. The Content Sprint is a focused 3 to 4 week working session where we build everything together.

By the end you have a clear content strategy, a defined voice, a content framework you can actually use and your first batch of content ready to go. You leave with a system, not just a plan.

What Is Included

Content strategy and positioning Voice and tone framework Content pillars and topics First content batch built together Publishing and repurposing system

Add-On Service

UGC Creation

For brands who want content that sells without feeling like an ad. I create authentic, story-driven video content that fits your brand and actually catches your audience's attention. Available as a standalone booking or on top of any strategy package.

Not Sure Where to Start?

Book a free 30 min discovery call.

We will figure out together which service makes the most sense for where you are right now.

Email

info@shaticebrown.com

Work

Strategy and content,
in action.

A look at my work across social media strategy, consulting and UGC content creation for founders building something meaningful.

Strategy Work

Case Studies

Brand Partners

LinkedIn Strategy · Recruitment · Performance Marketing

Brand Partners

Built a full LinkedIn presence from scratch for a Berlin-based recruitment company. Developed positioning, tone of voice, content pillars and a TOFU/MOFU/BOFU structure for two audiences: candidates and companies. Result: 971% growth in reach in month one and a 9.75% average engagement rate.

Tiffany Licker

Content Strategy · Podcast · Personal Brand

Tiffany Licker

Developed a full content strategy for coach and author Tiffany Licker, including 4 content pillars, 12+ series and formats, a weekly content calendar, a launch campaign and podcast workflow system. When budget shifted I adapted and took over full operational execution: editing long-form podcast episodes, repurposing into Reels, Shorts and TikToks, publishing, visual assets and newsletter.

UGC Portfolio

Content that sells without feeling like an ad.

Shatice Brown UGC Portfolio

Click to view full portfolio ↗

Want to work together or see more?

About

Multi-passionate, neurodivergent,
cross-cultural.

Hey, I am Shatice. Social media strategist, consultant and proud founder with ADHD. German and American citizen, currently living between Berlin and Rio de Janeiro, with a lifetime of living across three continents in between.

I got into this work because I genuinely believe that the brands building something that actually matters deserve to be seen. Most of them are so busy building something meaningful that telling their story well falls to the bottom of the list. That is where I come in.

Years across fitness, fashion, music business and digital health gave me a cross-industry perspective I bring into every strategy I touch. Growing up in Germany, living in the US, Ecuador and now Brazil, and speaking four languages gives me something most strategists simply do not have: I understand how different people think, communicate and build trust. My ADHD brain does the rest, connecting dots that others miss and finding the angle nobody else sees.

I also create UGC content for brands because sometimes the best way to understand what works is to make it yourself.

Coming Soon

Your Body Is Not Broken

My second brand focused on ADHD and neurodiverse burnout recovery. Because the best work I do always comes from lived experience, not just strategy frameworks.

Based In

Berlin · Rio de Janeiro · Remote

Languages

German · English · Spanish · Portuguese

Background

Fitness · Fashion · Music Business · Digital Health

Worked With

Oceansapart · Urban Sports Club · Sony Music

Focus

Founders · Personal Brand · Meaningful Business

Get in Touch

Ready to show up with clarity and confidence?

Let's talk.

Email

info@shaticebrown.com

Based In

Berlin · Rio de Janeiro · Remote

Focus

Founders · Personal Brand · Meaningful Business